Staying top-of-mind in a topsy-turvy environment
By Shaina Hargens
Staying top of mind is something you can systemize and strategize, WITHOUT being overwhelmed by online clutter or left with the feeling of being inadequate.
As we work through this together, remember, you can start with the easy ones – the ones that come NATURAL. We will still need to work to make them habit; habits are not formed overnight and they are perfected as we go.
Note: look for the link to the workbook at the end!
“They may forget what you said, but they will
never forget how you made them feel.” Carl W. Buechner
#1 Gratitude can be interchanged with appreciation for business purposes. What do these words mean to you? What emotions do they evoke? What do you think your customer feels when it’s received? Get creative with how you show gratitude – this is where YOU shine. This is where YOU come out on top – because the other people they called and canceled on ghosted them – because the last order they placed with someone else didn’t come with a personal thank you note.
This is what keeps you top of HEART!
#2 Connection is where business can sometimes be completely in the background! Connection is what makes you referable and part of the community, as a whole. See where I am going with this? This is your community – make it your playground – share your toys – pet their virtual dogs… ok I went too far. OH WELL. You get the point. NO ONE ELSE on their ‘friends list’ is celebrating with them as much as you are!
You are almost there.
#3 Value; you know what you know! It’s valuable – you put in hours of certification training – hours of product knowledge, testing and implementing. You have useful #PROTIPS to share with your audience.
It really doesn’t matter what you share for a couple reasons:
1. They don’t listen half the time.
2. They are not in your field of expertise but they love YOU and your offering.
3. Free info is free – you don’t have to give away the farm.
4. ONLY when money is exchanged does action take place.
BONUS: What if you gave away so much GRATITUDE, CONNECTION and VALUE that someone wanted to work for you or join your team or pay for your mentorship?!?!?!
Now, don’t get overwhelmed – we still need to limit screen time and be present at home BUT we can make our time online so much more intentional and genuine. Your business will flourish through all adversity. These principles are timeless – and now is your time to make them YOURS to make them WORK for you.
Download this workbook to EXPAND this article into WORKABLE implementation that works for YOU and how YOU work!
The HUGE level of human touch that these new habits provide you will, not only magnify and celebrate what you do have, but ELEVATE YOU.